Suicide is the single biggest killer of men aged under 50, with one man taking his life every 2 hours in the UK alone. One of the main issues is that there is a stigma around speaking out about mental health and suicide, which stops people talking about their problems.
We believe that the power of a brew (whether this is a cup of tea/coffee or a cold drink) to bring people together can be harnessed as a tool to prevent suicide, as reaching out and talking to someone who is suffering may be the turning point they need.
If you agree, accept our #brewfie challenge by taking a photo featuring yourself, a loved one or even a pet with a suitable brew, upload it to social media using #brewfie to show your support, then nominate 3 friends to take the challenge, and help us to spread the word of our Big Brew campaign!
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