Non-Executive Directors

Non-Executive Directors

Beatrice Fraenkel, Chairman

Appointed 1 December 2008, Beatrice’s terms ends 3 November 2019.

Beatrice is an ergonomist and industrial designer.  She is Director of Sandown Property Company Ltd and Sandown Property Holding Company Ltd (1977 to date) which she set up and developed into a successful privately owned group of commercial property companies.  She has worked with a wide range of public, private and voluntary sector partners to deliver for and with their local communities, managing a budget of £100 million.  Beatrice is also a

She is Special Advisor to the Care Quality Commission).  She was previously Chair of the Architects Registration Board (until July 2016) and a Liverpool City Councillor from 1986 to 2017, specialising in regeneration and economic development; the Chair of the Ropewalks Partnership (Liverpool), a public/private £100 million regeneration scheme; the Independent Chair of the North West Regional Centre of Excellence.  Beatrice was also previously the Chair of South Liverpool PCT, Cosmopolitan Housing Association and Non-Executive Group Board Director, Chair of the Liverpool City Council Standards Committee and served as a Non-Executive Director on the Standards Board for England (DCLG appointment).

Chair of the Board of Directors, the Council of Governors and the Remuneration and Terms of Service Committee.


Matt Birch, Non Executive Director

Matt was appointed on 5 September 2012 and his term ends 31 August 2020. 

Since September 2017 he has been the Trading Executive at Central England Cooperative Limited.  Prior to this he held various roles at Sainsbury’s Supermarkets Ltd including Director of Commercial Operations (2015-2017), Director of Retail and Property Finance (2014-15), Regional Manager (2012-14), Director of Assets and Estates (2010-12) reporting to the Property Director, responsible for sales and corporate portfolio. Previously he was Operations Director for Sainsbury’s Property Investments (2007-10) and Property Director for Tchibo GB Limited (2005-07). He is a Member of the Royal Institution of Chartered Surveyors. 

Chair of the Performance, Investment & Finance Committee.  Member of the Remuneration Committee.


Dr Murray Freeman, Non Executive Director

Murray was appointed on 8 May 2018 and his term ends on 7 May 2021.

Murray has been a GP in Wirral since 1981.  As well as being a GP has been involved in a whole range of NHS organisations, committees and activities including:

  • Special Adviser – Care Quality Commission (2014 – present)
  • Clinical Investigator – NHS England (March 2018 – present)
  • Non Executive Director – Wirral Community NHS Foundation rust (2012-2108)
  • GP Executive Board Member – Wirral Health Commissioning Consortium (2010-2012)
  • Lead for Cancer & End of Life Care – NHS Wirral / Merseyside & Cheshire Cancer Care Network (1999 – 2002)
  • Medical Director – Wirral Community Healthcare NHS Trust (1994 – 1996)

Member of the Quality Assurance Committee, the Remuneration Committee and the Liverpool Community Services Transition Sub Committee.


Gaynor Hales, Non Executive Director

Gaynor was appointed on 23 May 2017 and her terms ends on 22 May 2020.

Now a management consultant, until 2017 Gaynor was Regional Director of Nursing (North) at NHS Improvement and from October 2014 to March 2016 was Nurse Director (North) at the NHS Trust Development Authority.  Prior to this she was Director of Nursing & Quality at NHS England’s Merseyside Area Team (including a secondment as Portfolio Director for Specialised Commissioning) (2013 – 2014) and from 2002 to 2013 held the roles of Interim Chief Executive, Deputy Chief Executive / Director of Nursing & Quality and Director of Nursing Quality & Environment at the Countess of Chester NHS Foundation Trust.

Chair of the Quality Assurance Committee and member of the Remuneration Committee.


Gerry O’Keeffe, ViceChair and Senior Independent Director

Gerry was appointed on 18 April 2013 and his term ends on 14 April 2020 (previously a non-voting member from December 2012).

Currently retired, he worked for CSC from 2000 until 2014 and was their Chief Operating Officer from 2011, reporting to the CEO for UK & Ireland, responsible for ensuring P&L, Client Satisfaction and revenue growth were delivered by all parts of the business. Other roles at CSC included Head of UK Healthcare Business Unit (2007-11), Vice President of the NHS Account (2006-07), New Business Capture Executive (2005-06) and Chief Operating Officer National Grid Account (2003-05).

He has lifetime experience of working in information technology and consulting businesses, strong business profit and loss experience in many complex global companies, leadership experience managing large teams in both UK and international companies and executive leadership experience of large transformational programmes to meet changing business needs. 

Member of the Audit Committee, the Performance, Investment & Finance Committee and the Remuneration Committee. Chairs the Mental Health Act Managers Sub Committee and the Liverpool Community Services Transition Sub Committee.

Nick Williams, Non Executive Director

Nick was appointed on 1 January 2014 and his term ends on 31 December 2019.

Currently Consumer Digital Director of Lloyds Banking Group (2014-present), reporting to the Managing Director of Products and a member of the Executive Committee, accountable for changes management. Previously he was Product Change Director, Lloyds Banking Group (2011-2014) responsible for ongoing investment in business and driving strategic growth, Business Integration Director, Lloyds Banking Group (2009-11), responsible for integrating Europe’s largest mortgage business, an asset portfolio of £350bn and Head of Infrastructure, Halifax Bank of Scotland (2006-09). He is also a Non Executive Director of Halifax Share Dealing Ltd. He has a Masters degree in chemical engineering. 

Member of the Audit Committee, the Performance, Investment & Finance Committee and the Remuneration Committee.

Pamela Williams, Non Executive Director

Pamela was appointed on 15 June 2015 and her terms ends 14 June 2020.

Pamela was previously a Non Executive Director and Chair of the Audit Committee and the Finance and Investment Committee at Manchester Mental Health and Social Care Trust (since July 2014). She began her local government career with North Shropshire District Council, where she qualified as an accountant and became a member of the Chartered Institute of Public Finance and Accountancy. She then held various posts with a variety of Councils and during this time she achieved membership of the Chartered Management Institute and SOLACE (Society of Local Authority Chief Executives). She was, until her recent retirement, Executive Director of Finance at Tameside Metropolitan Borough Council (2007-15).  She is a member of the Greater Manchester Association of Metropolitan Treasurers, Treasurer to North West Employers organisation and a member and Honorary Auditor to the Society of Municipal Treasurers.

Chair of the Audit Committee and member of the Remuneration Committee.